Green is the color of money. For clarity, money does not hold any sort of power, respect, or even wealth. One must think past the money and just the color. Relate the color with options. Options to reach your dreams, your kids’ dreams, your real dreams.

Green is Good - 16 Agency - 16 Academy - Passion Based Marketing

Options. The list of choices that provide you with the ability to choose your path. When you have options, you can take a breath. You can think for a second. You can release the scarcity that thrives in the place that holds no options. Green is a choice. Even if it is more comfortable to be in a place of oppression. Green brings options. You have options. Activate them.

When we are looking for options our mind is in a specific posture. We are not in a world of positive or negative thinking, or even black and white. We are thinking win or lose. Options bring us the ability to choose our path of success. When we are out of options and we feel that our back is against the wall we have a perception that there are no options. At that moment think Green.


  1. Write down your desired monthly amount of cash needed.
  2. Write out the options the cash provides.
  3. Write down the options you would like to add.
  4. Assign a revenue figure to the 3rd point.


  1. Take a selfie, FB Live video or photo of people at your business.
  2. Post it on Facebook & Instagram tell of an option you provide to a potential customer.
  3. Boost the post to followers and your desired demo.
  4. See how others react to the options you provide them.

When you see the engagement and level of interest in your solution for your customers, you see the options you are providing yourself. When you see people clamoring for more and are throwing you and your business accolades, then you need to activate them as new customers or increase their spend as current customers.

You have just created options. The feedback is the green. It shows life and the vitality of a customer base that wants to give you money. All you have to do is provide them options and you have your own.

Think Green.


A little more about green from Wikipedia

The modern English word green comes from the Middle English and Anglo-Saxon word grene, from the same Germanic root as the words “grass” and “grow”.[1] It is the color of living grass and leaves[2][3] and as a result is the color most associated with springtime, growth and nature.[4] By far the largest contributor to green in nature is chlorophyll, the chemical by which plants photosynthesize and convert sunlight into chemical energy. Many creatures have adapted to their green environments by taking on a green hue themselves as camouflage. Several minerals have a green color, including the emerald, which is colored green by its chromium content.

Green is the color between blue and yellow on the spectrum of visible light. It is evoked by light with a predominant wavelength of roughly 495–570 nm. In the subtractive color system, used in painting and color printing, it is created by a combination of yellow and blue, or yellow and cyan; in the RGB color model, used on television and computer screens, it is one of the additive primary colors, along with red and blue, which are mixed in different combinations to create all other colors.

In surveys made in Europe and the United States, green is the color most commonly associated with naturelifehealthyouthspringhope and envy.[4] In Europe and the U.S. green is sometimes associated with death (green has several seemingly contrary associations), sickness, or the devil, but in China its associations are very positive, as the symbol of fertility and happiness.[4] In the Middle Ages and Renaissance, when the color of clothing showed the owner’s social status, green was worn by merchants, bankers and the gentry, while red was the color of the nobility. The Mona Lisa by Leonardo da Vinci wears green, showing she is not from a noble family; the benches in the British House of Commons are green, while those in the House of Lords are red.[5] Green is also the traditional color of safety and permission; a green light means go ahead, a green card permits permanent residence in the United States.[5] It is the most important color in Islam. It was the color of the banner of Muhammad, and is found in the flags of nearly all Islamic countries, and represents the lush vegetation of Paradise.[6] It is also often associated with the culture of Gaelic Ireland, and is a color of the flag of Ireland. Because of its association with nature, it is the color of the environmental movement. Political groups advocating environmental protection and social justice describe themselves as part of the Green movement, some naming themselves Green parties. This has led to similar campaigns in advertising, as companies have sold green, or environmentally friendly, products.

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