International Reach through local influencers. ELIC wanted to increase their awareness with people that would want to learn how to become an English teacher in China. Seems pretty easy right… Well we found it was harder than running a Facebook Ad LOL. We did find that there was an abundance of influencers already involved with ELIC. The actual teachers. They were on the ground taking photos and blogging about their experience. We connected with them and aggregated their photos & began regular sharing. This brought a huge increase to the reach of ELIC’s message and the potential teachers asking to go abroad.