Project Description
Worked with a burgeoning comic book company to take their Kickstarter from $0 to $72K within the campaign timeframe. 289% of the original funding goal of $25k.
Other key stats:
- 4,799 Kickstarter video views
- 41% of backers pledged at the $75+ level
- $15k raised through organic social efforts
- 136% ROI on paid advertising
- $18K lift in the last 48 hours of the campaign
How?
- Targeted social advertising campaigns that showcased the Kickstarter as well as stretch goals and pledge gifts
- 2x daily organic social postings
- Partnerships with several key influencers to encourage them to share the Kickstarter across their social feeds
- Direct Facebook messaging campaign – one-to-one fan messaging aimed at starting conversations and building awareness with target backers
- Reddit AMA campaign, promotion and support
- Several live stream sessions to build excitement and engagement around the Kickstarter campaign
