Engage a community through brand affinity. This was a totally unique campaign that highlighted Scion’s Latino community. The music video site received traffic from prospective owners, owners and lovers of the brand. Also, the site had heavily promoted via radio, TV, web ads and social media. Additionally, the site featured top artists such as Rakim & Ken-y, Adassa, TI, Daddy Yankee and more.
We selected underground artists to the highlighted on the site. When selected, artist will be featured in the “musica” section of muevetescion.com where there will be links to artists’ sites, and additional artist information, when available. This opportunity brought exposure to the Scion brand, local Scion dealers & to traffic to the underground musicians website.