Creating 3 – 5 leads per day managing multiple of Orangetheory Fitness locations’ social media content & lead generation. Though Facebook advertising & influencer marketing we were able to show a significant increase in the engagement of the members on the social media networks. This engagement lead to an increase in leads and local awareness of the OTF Locations.
The key to the success of the locations was the engagement of the team in our process of creating imagery that delivers the heart & soul of the studio itself. They are now seen as active members in their city’s culture which positively affects leads, retention & overall brand awareness.
Locally located franchisees and business can take this same process and implement it into their marketing. The next step is to want it. This is engagement on both sides. The team at the location & our team here. The rewards highly outweigh the costs!